Bny “Iron Hobbit”

Head Coach

Weightlifting, Powerlifting, Sports performance

I’m Ben, but everyone calls me Benny (often spelt online “Bny”) I’ll not go into the long details and bore you to death but it goes a little like this:

13754689_10153628623926857_579780172488362591_n20 year history…

  • National level Australian cross country short distance skier (skater)
  • State level Triathlon competitor
  • Did the cert 4 trainer qualification
  • Got ran over by a car, broke hip and found my first of 63 subsequent shoulder dislocations.
  • Few years of arm curls at the local globogym. (yeah we’ve all been there)
  • Broke back in two places, 10 years ago. Laid up in bed for 16 weeks. Had to learn how to walk again.. which is what got me into pose / barefoot running.
  • Kept globogyming… achieved expected results.
  • Dropped globogyming…for ultra-distance running… achieved expected results. But learned a lot about bio mechanics, how to measure and calculate volume based on ground impacts and ascent/decent on the way.
  • Got into CrossFit, had a blast. Loved it. Continue to love it, because it gave me weightlifting.
  • Got my CrossFit Certificate 1
  • Got my Level 1 Weightlifting and Power Sports Coach certificate
  • Got my level 2  Weightlifting and Power Sports Coach certificate
  • Spent literally months learning directly under the likes of Wu Chuanfu, Lyn Jones, Bob Takano, Glenn Pendlay, Donny Shankle, Jon North and many other outstanding coaches.
  • Wife said I’m good at talking….

In my previous life, I was lucky enough to develop expertise in communication, human behavior, leadership, teaching and training. Most importantly I learned how to “listen with two ears”. A skill which enables me to genuinely listen and understand my clients, their goals, blockers, fears and motivations.

JD Lee

Head Coach: Olympic Weightlifting

Coach JD has proven himself over thousands of repetitions with a consistent and persistent attitude to technical perfection. He’s a particular specialist in the Chinese weightlifting technique. He’s famed for his beautiful flowing water-like style, dashing smile and painstaking attention to technical detail.

Here’s why Coach JD does what he does:

This post was born from a conversation I had with someone a couple of days ago. They’d asked me to “tell them more” about Olympic lifting and coaching.


“Well what would you like to know about Olympic lifting and coaching?13482943_10153812847809624_3514625985277403348_o

It’s about building a better, stronger version of yourself.

It’s about surpassing your own expectations and helping others achieve feats they never thought possible.

It’s about finding the right language between coach and athlete to communicate effectively.

It’s about the feelings of joy and elation for your athletes as they perform the most remarkable of physical feats.

It’s about the one million and one different technical nuances about putting something over your head.

It’s about the constant arguments with my own coach about technique and the biomechanical differences of literally 1 or 2 millimeters or degrees.

It’s about the singular moments of chaos and peace as you fight to save a snatch.

It’s about the quiet in your head that drowns out the strain in your body and legs as you stand up a heavy clean.

It’s about challenging and pushing yourself to truly find out who you are. To paraphrase the illustrious Greg Everett, it’s about finding out whether or not you have what it takes to fight through adversity, or give up and crawl back into bed.

There is so much I could share with you if you really wanted to listen to someone slightly obsessed about it.

I really love it, maybe even love it enough for a career change? So many possibilities.”

Matthew Castrucci

Head Coach: Derbystrong, roller derby performance programme

Coach: Powerlifting, Sports Performance Strength and Conditioning.


Coach, is a title that I believe I have to earn every single day. I earn this every session through respect, sharing all I know, and all I’m going to know. I’m here for my athletes every step of the way.

I have a philosophy, where strength in the body, is connected to strength in the mind and heart. Being strong in the body, healthy and well, enables the athlete to develop strength and resilience in every aspect of their life.

I treasure simplicity. Effective training is complicated, technical in so many respects. Particularly when working with injuries, and high performance athletes. The art is where the Coach can make it simple so the athlete can focus on the execution.

One of the core principles at Unbranded Sports Preparation, that I have come to live by and believe deeply is

“Sport does not discriminate on grounds of race, religion, politics, gender or otherwise.”

~ Principle 6, International Olympic Committee.

Ash Rewa

13668880_319661245039315_9016611681513661781_oHead Coach: Strongroom, strongman

Coach: Powerlifting, Sports Performance Strength and Conditioning.

Ash comes from a broad background of strength sports, powerlifting, bodybuilding and of course strongman.

He’s the other half of “BASH” which is Bex and Ash. Bex Prior being part of Team X, the Unbranded Sports Preparation elite team.

Ash despite his hulking physicality, is a genuinely peaceful coach, with a wealth of expertise in Strongman training and powerlifting. He often brings in multi modal training techniques into the Strongroom classes, to prepare athletes for the challenging and sometimes unforgiving competitions he prepares them for.


Keira White “Kiz”

Head Coach: Junior Athletic Performance programme

Coach: Multi-sport, fitness for Mums, General fitness and training.

Apprentice Coach: Olympic Weightlifting

Keira is a qualified Personal Trainer/Group Fitness Instructor and also a CrossFit Coach.

Keira has always had a passion for health and fitness. She played a lot of sport growing up and was involved in competitive swimming in her teenage years.
Up until recently she was a full time CrossFit Coach and heavily involved in the Kids/Teens program.
Through CrossFit she found her passion for Olympic Weightlifting and is very excited to be a part of the apprentice coach weightlifting program at The-X.

Keira is also a Bootcamp trainer for Project Fit Mum (Mum’s and Bub’s fitness)
across South and Northside locations in Canberra.

Certificate lll Fitness (Group Fitness)
Certificate lV Fitness (Personal Training)
Certified Level 1 CrossFit Coach
Certified Kids CrossFit Coach
Australian Weightlifting Federation, Level 1 Sports Power Coach


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